SPOTLIGHT ON PANTONE COLOR OF THE YEAR
Set to directly influence nail and makeup shades next year, as well as fashion and design, global colour authority Pantone has announced Viva Magenta 18-1750 as its color for 2023.
Viva Magenta 18-1750 (Image sourced from
pantone.com)
Romance in Paris
CGS06RE
Love Letter
Calgel S04RE
Auspicious
Strawberry Dip
First Love
Dubbed ‘Welcome to the Magenataverse’ on the Pantone Color Institute website, Viva Magenta 18-1750 is said to “vibrate with vim [energy] and vigour. It is a shade rooted in nature, descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”
Leatrice Eiseman, executive director, Pantone Color Institute, adds: “In this age of technology, we look to draw inspiration from nature and what is real. Pantone 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.
“Rooted in the primordial, Pantone 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, Pantone 18-1750 Viva Magenta galvanises our spirit, helping us to build our inner strength.” (Source: https://www.pantone.com/color-of-theyear-2023)
Bio Sculpture Ravishing Red
Cranberry
Gossip Girl
Prettier in Pink