How to up your business skills

An important component of the Professional Beauty Johannesburg Expo, taking place on 3 & 4 September at Gallagher Convention Centre in Midrand, is the Business Seminar programme. Here’s what to expect

Sunday 3rd September

10.30 – 11.00

How to market your salon without social media

Mimmie Lancaster - entrepreneur, skincare expert, CEO and founder of Symmetry World

In the age of digital media, marketing your business without technology has become a forgotten art. Get the tools to make your business stand out, from reception etiquette to value addition in services.

11:10 - 11:40

How can a salon owner/manager ensure their staff is on par with the customer’s needs?

Amanda Harrod -Director of Saloncare

Client needs are always changing and keeping up with these changes can make or break your business. This session will equip participants with practical skills to identify and implement tactics to keep your salon relevant.

11:50 - 12:20

How to protect your therapist from negative energy during treatments

Tsholo Bless -Maternity Wellness & Birth Coach

In the touch-based work of a therapist, you are exposed to the client’s energy, both positive and negative. These differing energies can upset your emotional balance. Learning how to protect your individual energy is key to maintaining good mental health.

Images from Shutterstock

12:30 – 13:00

The Clean Beauty Movement and the Conscious Consumer

TBC

With increasing concerns about the safety of cosmetics and skincare products, taking strides to understand what clean beauty is and how it can impact your salon is imperative. Find out how your brand and salon can capitalise on the conscious consumer’s needs and the clean beauty movement.

13:10 - 13:40

How to keep your finances in check, debt management, accounting and payroll.

Diana Van Sittert -Product & Brand Development Manager – pHformula

As the industry braces for growing economic challenges, being financially savvy is the best way to stay above the waves. Get hands-on skills on how to keep your finances in order.

13:50 - 14:20

Personal Development for Salon Owners/Manager

Helena Van Der Vyver - 1ne s.p.a Titan Beauty & Business Coach

All too often as salon owners, it’s easy to forget about our own personal development as we concentrate on running the salon, investing in and looking after our staff. But the key to building a more successful business is to invest in ourselves. Recognising where we need to develop our skills and expertise, particularly in business, will have a direct impact on making a stronger, more profitable business.

14:30 - 15:00

Up for Grabs – Identifying and seizing opportunities to increase your revenue streams

TBC

Keeping your salon business afloat can get challenging with the current economic downturn. This session will delve into practical ways you can seize opportunities and make more money for your salon.

15:10 - 15:50

The importance of professional training in the industry

Yolandé Swanepoel -Academic Head at Isa Carstens Academy

Sandy Fuhr -BTI founder

Elaine Willemse -International Business Development Manager at ITEC

With the surge in untrained beauty enthusiasts entering the industry, the need for professional training is at an all-time high to maintain the standard of beauty practices. This panel discussion will map out how you can set yourself apart with professional training.

Monday 4th September 2023

10.30 – 11.00

Online and Offline Marketing – how to leverage both strategies

TBC

With new marketing technologies being developed constantly; navigating the marketing landscape can be quite a daunting endeavour. What core offline and online marketing activities do you need to ensure you are implementing to sustain a successful beauty business? Map out and plan your salon’s marketing activities down to the tee in this session!

11:10 - 11:40

What does your salon need insurance for?

TBC

As an entrepreneur, unforeseen circumstances are guaranteed to arise. Ensuring that your salon is covered from accidental incidents is essential to your business’ longevity and success. In this session we look at the types of salon insurance you need to know about and what they cover.

11:50 - 12:20

Back to basics – financial rules for setting up a salon

TBC

Knowledge is power in this session as we focus on what you need to know to maintain good financial standing for your salon and to make the right long-term financial decisions.

12:30 - 13:20

Salon technologies – are they a good investment?

ESP – Chris Parker Director of ESP Salon and Spa Solutions - focusing on AI and its impact on the beauty industry Shani Leon -CEO of My Appointment

In the golden age of technology salon owners cannot afford to be left behind. Understanding and leveraging these technologies could be the differentiating factor your salon needs. In this session, we will dive into these technologies and find out how you can implement them successfully.

13:30 - 14:20

Becoming a beauty industry entrepreneur – what does it take?

Panel Discussion: Sonette Donker - owner of Skin Fundi, professional skincare specialist

Gina Gall - owner and medical esthetician at Professional Skin Care Lab

Rechelle Kloeck-CEO of Motherkind

Owning your own business, being your own boss, managing your own time, making your own money – The life of an entrepreneur certainly has its highs but what does it take to establish a successful beauty business? In this session, 3 South African entrepreneurs share the hard-hitting reality of starting a business and what you need to become a successful beauty entrepreneur.

14:30 - 15:00

Choosing the right staff

Helena Van Der Vyver - 1ne s.p.a Titan Beauty & Business Coach

One of the more challenging aspects of being a salon owner is hiring and retaining good staff members. This session looks at what you need to know about hiring to make the right staffing decisions for your salon.

15:10 - 16:10

EOHCB, SAASHP, Bargaining Council What do they offer salons?

Dane Frost -Digital Marketing, Branding, Client Relationship Manager EOHCB

Feroza Fakir -Vice President of SAAHSP, QAP Director and SETA representative

Sudarshan Poovalingam -Legal and Compliance Manager at the Bargaining Council

Starting up a salon can be a complex and daunting task, fortunately, there are industry structures that have a lot to offer to support salons. In this session find out more about the EOHCB, Bargaining Council and SAASHP.

Please note, the programme may change due to circumstances beyond our control.