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SERIOUSLY SERUM

Selling serums as part of a home care line is a simple way to gain customers’ trust by getting results faster and making sure they buy again. Serums work by delivering active ingredients deeper into the skin to produce faster results in brightening and rejuvenating the skin’s appearance.

Skin serum formulations come in a variety of formulas, including gels and oils or a water-like consistency. The thinner viscosity allows the serum to be absorbed quicker and makes it ideal for layering under moisturisers.

It penetrates deeper, absorbs quicker, and brightens the skin while targeting wrinkles, fine lines, acne, dry skin, or just dullness. The higher concentration and deeper penetration of active ingredients mean that results can be seen faster compared to other skin products.

Ingredients like retinol, hyaluronic acid, vitamins, and ferulic acid have anti-ageing properties and help prevent oxidative damage. In general, face serums fall into the following categories: anti-ageing; skin-brightening; hydrating; free-radical-fighting; acne-prone and sensitive skin; and reparative serums.

Skin savers

AVRA Wellness is committed to providing scientific, natural, and result-driven skincare solutions. Its carefully formulated range of products is designed with gentleness in mind, catering to all skin types and addressing a variety of skin concerns. All AVRA products are suitable for vegans, free from parabens, pH balanced, and never tested on animals.

O2 Serum from Six Skincare is an essential aftercare product for all aesthetic procedures, and it improves the skin’s regeneration rate on a larger scale. This rejuvenating skin serum stimulates cell renewal and restores skin barrier function. It contains hydrosella, propolis extract, and black current seeds.

Six Skincare’s a highly active vitamin A serum smooths skin texture, regenerates sun-damaged skin, and increases skin moisture balance and water retention. This serum can be used as an effective anti-ageing solution only as a seasonal booster to restore skin as it contains active ingredients that include vitamin A, jojoba seed oil and hyaluronic acid.

EXO Exosome Serum from BioMedical Emporium is pH balanced and promotes wound healing. It has anti-inflammatory properties, stimulates collagen production and enhances skin regeneration and boasts immunomodulatory effects. Active ingredients include exosome, oligopeptide-1, co-enzyme Q10, hexapeptide-8, hyaluronic acid, ceramides, niacinamide and more.

Standard Beauty Glow Glaze Facial Serum combines cutting-edge ingredients like ceramides, hyaluronic acid, Centella asiatica exosome stem-cell technology, and argireline™. These combine to make achieving a glowing, youthful complexion a reality by integrating a potent mix of ingredients known for their ability to enhance skin hydration, regeneration, and overall radiance. This facial serum will be launched at the end of August 2024.

This article appears in Professional Beauty August Issue

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Professional Beauty August Issue
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