COPIED
2 mins

Creat ing the ULTIMATE CUSTOMER EXPERIENCE

As clients discover new experiences that deliver broader health and well-being benefits, how are you adapting?

BEEHIVE AVEDA

Emerging therapies, hair and scalp care techniques and beauty treatments have been precipitated and facilitated by equipment innovations that continue to transform salon experiences. As a world-leading manufacturer, Takara Belmont remains at the forefront of this transformation by paving the way for salons to introduce new service experiences and accelerate business growth.

Katie Fielder, Takara Belmont’s national sales manager comments: “In recent years, salons have expanded their core offering by embracing the wellbeing experiences that clients want. These new services have created opportunities for salons to grow their businesses, as they provide new revenue streams that increase client spend whilst simultaneously elevating their salon experience.”

With the Japanese Head Spa, scalp treatments and a range of beauty protocols, such as facials, hand and nail conditioning and massage weaving their way into the fabric of modern service menus, salons are more than a place to receive amazing hair and colour. As sanctuaries of relaxation and calm, Katie outlines how salons are contributing to the health, beauty and wellbeing of their guests by incorporating new services and equipment.

Enhancing luxury from start to finish

A luxury experience starts from the moment clients arrive to the moment they leave. Refreshments, upgraded facilities, VIP programmes and take-home products enhance every stage of the salon journey.

Elevating hair and scalp care at the backwash

The fully motorised Yume Series delivers pure relaxation, comfort and full-body ergonomics to alleviate neck and back pain, even during longer treatments. A gel-filled neck cushion, two gel-filled head pillows and full lie-flat backwash beds elevate shampoo services, while head, shoulder and even full body massage can be introduced.

FROM SERVICE EXPANSION TO BUSINESS GROWTH

Expanding your service menu differentiates your salon and maximises its growth potential. Below, Katie highlights 5 ways to build your business as your offering expands.

1 ENHANCE TREATMENT QUALITY

Promote spa-style experiences that enhance wellbeing – from shampoo services and hair treatments to scalp care, and improved colour outcomes.

2 OFFER UNIQUE SERVICES TO DIFFERENTIATE YOUR SALON

Introduce scalp therapy sessions, head spa therapies and hand and nail conditioning to offer clients more choice and boost revenues.

3 CREATE PROMOTIONAL PACKAGES

Offer introductory incentives, create packages for seasonal events and special occasions, and bundle services to stimulate repeat business. Remember to upsell and cross-sell e.g. give a discount on a scalp treatment when a colour client comes in, or discounts on products related to their service.

4 PROMOTE EXCLUSIVITY AND LOYALTY

Design VIP packages and private appointments that include multiple services and/or related service combinations. Include in your loyalty programmes to make your clients feel rewarded and special.

5 MARKET YOUR WAY TO SUCCESS

When introducing new services and equipment, promote them on your socials and website. Use reviews and client testimonials, along with before and after images and videos, to highlight client experiences and results.

By incorporating the Spa Mist II processor, scalp treatments, head-spa therapies and hand and nail conditioning treatments are easily introduced. Its ultra-fine mist evokes a spa-style ambience while delivering proven benefits for the hair and scalp.

Add Takara Belmont’s Head Bath and your salon can introduce new therapeutic sensations, as warm flowing water imparts natural benefits to the hair and scalp. By attaching Head Bath to Yume Series* backwash units, salons are creating head spa experiences that enhance wellbeing and command a higher price point.

This article appears in Professional Beauty August Issue

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Professional Beauty August Issue
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