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WELCOME

It’s no secret that remaining competitive in business is the only way to thrive, never mind survive. For salon owners, this means being able to offer something that is a little bit more, a little different and a little better than the other salons in your surrounding suburbs. In this issue of Professional Beauty, you will find a useful article by a beauty business expert who provides valuable information on issues like running a competitor analysis to find your edge, as well as developing your USPs, and filling any gaps in your services.

Spas are always looking for new client streams but a relatively underserviced part of the market is pregnant ladies. This doesn’t come as a surprise considering that any treatment performed on a pregnant client would have to performed with the utmost care so as not to compromise the safety of the unborn baby. In this issue we include an article about how spas can use the services of a doula to be able to safely offer pregnancy massages. Doulas are specially trained to create a safe environment for moms-to-be and have the utmost expertise on how to perform massages for this client demographic.

As we rapidly approach the winter months, salons should prepare themselves for the onslaught of dry air that will cause havoc on their clients’ complexions. Look out for the special feature on hydrating treatments and products in this issue.

This article appears in Professional Beauty May Issue

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Professional Beauty May Issue
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WELCOME
It’s no secret that remaining competitive in business
ESSE LAUNCHES WORLD-FIRST PROBIOTIC TREATMENT TO OPTIMISE RESULTS OF AESTHETIC PROCEDURES
The recent trend has seen more people turning to noninvasive aesthetic procedures such as microneedling, laser resurfacing and deep peels, as they produce quick results. These interventions, while effective, create controlled wounds and have, therefore, promoted the need for pre- and post-treatment care.
NEWS
Image from Shutterstock Increased demand for couples’ treatments
BEAUTÉ PACIFIQUE MEDICAL SKIN CARE REVEALS RESULTS OF CLINICAL TRIALS
• Source: Professor Peter Bjerring, MD, Dr.Sci. -
ASK THE Experts
Our beauty industry experts answer questions about every aspect of running a successful salon or spa business.
How to manage the COMPETITION
If you want to grow market share in your locality, then lean into your competitive advantage to get the edge, writes beauty business expert Liz McKeon
Treading Lightly
GreenSpa.Africa ’s Charné le Roux provides invaluable pointers on how to manage your business’ carbon footprint, something that is becoming increasingly necessary in the escalating climate change crisis
ENHANCING IMMUNITY AND ANIMAL THERAPY
All the Buzz in the Wellness World
And then he started beating me with a bundle of oak leaves!
Spa consultant Marisa Dimitriadis shares her experiences of two unusual treatments she had during a recent overseas trip
DIVE INTO HYDRATION: DISCOVER THALGO’S SOURCE MARINE
As we step into the cold and dry winter months, it’s important to keep our skin hydrated and strong. This is where Thalgo’s Source Marine comes in - designed specifically to hydrate and nourish, giving the skin a youthful, dewy glow.
The Dry SEASON
Because winter air contains considerably less moisture than summer air, any salon client can end up suffering from dry skin during the cold months. Here are some professional products and treatments that can help to alleviate the situation
CROWNING GLORY
Tress-a-licious news from the hair front
Facing the FACTS
We asked the experts from Aesthetic Laser Academy to answer all your questions about light-based treatments for ageing skin
DEVICES FOR TREATING AGEING SKIN
Any aesthetics clinic or salon wanting to invest in a light- or energy-based device should always turn to licensed, reputable suppliers. It’s vital that operators undergo in-depth training with the supplier to ensure effective outcomes and patient safety
Regenerative technology In Skin care
Serving as a repair system for the body, stem cells have the potential to develop into many different types of cells
IN THE MARKET
Our round-up of new products and treatments
Trend spotting
Nail art looks from overseas
NEWS
Image from Shutterstock Dermatologists stress importance of safe
Top red carpet nail looks
Report by Joanna Sterkowicz
ASK THE EXPERTS
Our experts answer questions around all aspects of the industry
What’s Trending Overseas for the New Season?
As South Africa heads into the Winter months, Europe has blossomed into Spring/Summer. Professional Beauty UK’s Kezia Parkins identifies the nail styles likely to trend during this time
All that Glitters
Most clients, even if they are not keen on full-on nail art, would not be adverse to a bit of pretty metallic shine or tiny sparkles to enhance their manicures
Winter blossom
Just in time for the cooler months, nail artist and salon owner Marianka Van Niekerk has designed this decorative, icy look
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