1 mins
WELCOME
As any salon business consultant will tell you, retail should account for at least 30% of your total revenue, if not more. And yet, many salons might well be falling short of this target, the reason being that therapists, in general, are reluctant to sell. And who can blame them, as they are therapists and not salespeople? An article in this issue written by an expert points out that we all, in fact, have an immense potential for sales. The expert goes on to suggest ways in which you can encourage your therapists to become active salespeople and up their own revenue, as well as that of the salon.
The term ‘scent scaping’ has come to refer to the process of choosing a fragrance (or fragrances) for your spa. This is so important considering that olfaction (i.e. the sense of smell) detects and discriminates odours as well as social cues which influence our innate responses. For that reason we have included an in-depth article on how to go about the process of fragrancing your spa. Winter is known for being a bit of a lean time for salons and yet it is the perfect time to sell a course of chemical peeling treatments to your clients. In this issue you will find lots of information about the peels offered by some of the leading brands in the industry, as well as an article written by an expert about post peel procedures and after care.
Joanna Sterkowicz Editor