WELCOME
However popular nail services may be, it’s possible that nail salons may experience a dip during the winter months as clients tend to want to hibernate at this time. For this reason, we asked an expert (and salon owner) to share her tips on how she avoids losing out on treatment business during the cold season. As you will read, one surefire way is to offer ‘Winter Warmer’ deals that are guaranteed to get clients through the door.
At some stage or other, a salon owner may want to take on a new brand for their salon. This is an important endeavor and not one to be taken lightly. We included in this issue a useful ‘Ask the Experts’ article on exactly how to go about the process of finding the right brand for your salon.
And, talking about selecting a new brand, nail professionals are reminded that a plethora of nail and beauty brands will be on display at the Professional Beauty Johannesburg Expo, which runs on 3 & 4 September at Gallagher Convention Centre. Don’t forget to pre-register for the event and avoid an entrance fee on the day. Go to https://pbjohannesburg.showhub. live/.
Joanna Sterkowicz
Editor