MANAGING META BUSINESS PORTFOLIO

Establishing an online presence is no longer just an option but a necessity for businesses aiming to thrive in a competitive market. New salons or spas usually start by creating social media pages. However, merely creating pages on social media platforms is not enough. Other companies or individuals could potentially claim your social media page if it is not properly controlled or managed through a Meta Business Portfolio.

Isa Carstens® Academy Pretoria Campus

To truly harness the power of digital marketing and effectively manage your brand online, it is crucial to employ a comprehensive approach through a Meta Business Portfolio. If you have not created a Meta Business Portfolio yet, it is important that you do so soonest and claim your asset (page) as the rightful owner if you have already created a page.

The pitfalls of not managing your social media pages through a Meta Business Portfolio:

Lack of centralised control and oversight

Without a Meta Business Portfolio, businesses often find themselves juggling multiple personal accounts, making it challenging to maintain consistency in branding, messaging, and audience engagement across different platforms. This fragmentation can result in confusion among customers and a dilution of brand identity, ultimately undermining the salon or spa’s market positioning.

Limited access to vital tools and features

From advanced targeting options to detailed analytics and insights, a Meta Business Portfolio offers a plethora of resources designed to optimise advertising efforts and maximise ROI. Without access to these tools, businesses are left at a disadvantage, unable to leverage the full potential of social media platforms to reach their target audience and drive conversions.

The benefits of a Meta Business Portfolio

Firstly, it provides a centralised hub for managing all aspects of a brand’s online presence, streamlining workflows, and facilitating collaboration among team members. This centralised approach also enhances efficiency and productivity and allows business owners to allocate various levels of management functions of the pages to employees or advertising agencies while maintaining full control and ownership of the pages.

Moreover, a Meta Business Portfolio empowers businesses with additional insights into audience behaviour and campaign performance. By leveraging advanced analytics and reporting tools, salon managers can gain valuable insights into their target audience’s preferences, interests, and purchasing habits, enabling them to tailor their marketing efforts more effectively and drive meaningful engagement.

We cannot overstate the importance of managing meta assets under a Meta Business Portfolio. For salons and spas seeking to establish a strong online presence, maintain brand consistency, and drive growth, embracing a Meta Business Portfolio is not just a recommendation but a necessity.

Upskill your salon and spa marketing skills.

The Isa Carstens® Academy offers an internationally recognised course in salon and spa management consisting of eight modules, including marketing, business planning, leadership, customer service and engagement, sales techniques, operational management, human resources and managing finances. The option of purchasing individual modules offers convenience and custom-fit solutions.

Marketing as an individual module

This module consists of self-paced online theory, assignments and six hours of live sessions in the evenings so that therapists can focus on their clients during business hours.

Purchase the salon and spa marketing module to elevate your business.

Learn more about other short courses offered to therapists.