2 mins
Franck Global expands its footing in the market by segmenting its product offering
Carina FranckCEO and Founder of Franck Global
Launching product ranges into the market requires focus, dedication, loads of research, and above all else, a strategic vision to successfully infiltrate the market, and launch a range of products that meet industry demand. This is where, Franck Global has positioned itself with a range of brands that offer consumers a complete solution for all skin conditions and wellness needs.
Franck Global is the umbrella company for its four different brands namely K Pharmaceuticals, K Phyto-ceuticals, Kalahari Lifestyle and its latest range, CF Ceuticals. These brands were specifically segmentised for expansion and definition of the business. To accommodate its growth, Francke Global also moved to larger offices with increased laboratory and warehouse space and employed more people. This was exciting for the company to be able to experience such tangible growth.
Launching CF Ceutical to aesthetic industry
As a result of aesthetic applications and treatments having gained tremendous traction over the last couple of years, the company launched CF Ceuticals, which offers niche products to aesthetic aestheticians and aesthetic medical doctors. This compact, integrative range can be incorporated with any procedure or treatment.
It took two years to formulate, re-formulate, research and test the product on an individual trial panel, before this specialised range was ready to be launched into market. Since then, the company has launched the range in eight other countries, and this is only the beginning. We can also expect to see some phenomenal new product being launched during 2024.
The CF Ceutical range was formulated with two different types of retinoids, which makes it a perfect home-care treatment range, as it does not overstimulate or sensitise the skin. Although Vitamin A has gained popularity as an active prescription treatment, it has also come with negative contraindications when over- or mis-used. With CF Ceuticals you can achieve visible results without these negative contraindications, as the range contains formulations of Bakuchiol and Hydroxypinacolone Retinoate, and AKA granactive retinoid (HPR).
All the individual ingredients used within the range’s formulations comes with extensive and welldocumented clinical trials and research done by laboratory experts. During the two-year development program, Franck Global performed multiple trials, and, as part of its long-term plan, the complete formulation will be undergoing further clinical trials.
Identifying each brand within the range
Currently the Franck Global brands are distributed to 18 different countries, including South Africa. It was important for the company to feature all four of its brands’ own exclusive story, look-feel and marketing focus to its distributors, clinics and end-users. Kalahari Lifestyle was the original product range focused on luxury body and spa products with its lifestyle collection; K Phyto-ceutical is its dedicated skincare range; CF Ceuticals is its specialised aesthetic range; and K Pharmaceuticals is its integrative wellness range. This allows loyal users to easily navigate the skincare, body care and wellness products within the various ranges.