When we talk hero product, we refer to the flagship product in the range, and usually the best-seller. It is a unique product that defines the brand and sets it apart from the competition. It captures the essence and values of the brand and gains high customer appeal and loyalty.
Hero products in the beauty industry have been shown to go beyond the norm, introducing groundbreaking compounds and actives which are cleverly combined to deliver results, and, in turn, secure customer loyalty. We asked suppliers in the market to share insight about the ‘real heroes’ in their ranges: