WELCOME

The introduction of artificial intelligence (AI) is changing the way we market our services and products. Like the change towards cleaner living, environmentally safe products, and healthier mental health practices, AI is more than a trend; it’s a new way of working.

Various products and services are increasingly integrating AI. AI now deeply embeds itself in many aspects of life, from smart home devices to wearable technology to social media algorithms.

Read more about the digital transformation happening and what it means for the way you market your product. This digital copy of Professional Beauty magazine allows you to click away to other interesting sites while you read! So, whether you are trying to advertise and entice people to your website or interested in finding like-minded people on Facebook, Instagram, X, or TikTok, this magazine can take you there! Keep an eye out for the interesting links as you page through.

However, nothing beats seeing people, services, and products face-to-face. While web pages and social media posts can give you information, they do not allow you to feel the product on your skin, talk to an expert directly, or experience first-hand the latest breakthroughs in your field.

So, if you have not yet registered for the Johannesburg Professional Beauty exhibition to be held at the Gallagher Convention Centre on September 1 and 2, get clicking! www.probeauty. co.za.

Helena Raats Freelance Writer