INDUSTRY NEWS

ICYM (In case you missed it)

Technology and societal issues are having a significant impact on the beauty industry and some of the most powerful voices are coming from consumers who are calling for change. Brands are listening and finding new ways to engage customers on social media, as well as artificial intelligence and augmented reality applications.

Digital transformation

• Beauty brands are investing in e-commerce platforms, mobile apps, and social media marketing.

• Online sales will increase in the beauty and personal care market in 2024.

• TikTok and Instagram continue to be popular apps for beauty brands.

• Virtual consultations, augmented reality (AR) try-on tools, and personalised recommendations enhance the customer experience.

• Brands are integrating artificial intelligence (AI) for personalised experiences, skin analysis algorithms, and customised product recommendations.

Personalisation

• Customisation is gaining prominence. Brands are offering personalised skincare routines, colourmatching services, and fragrance blending.

• Technology is enabling data-driven recommendations based on individual skin types, concerns, and preferences.

Inclusivity and diversity

• The industry is becoming more inclusive, celebrating diverse skin tones, hair textures, and body shapes. Brands are expanding shade ranges, featuring diverse models, and promoting authentic representation.

Education and empowerment

• Consumers are seeking education about ingredients, skincare routines, and self-care practices. Brands that empower consumers with knowledge and encourage informed choices are gaining loyalty.

Clean beauty movement

• Consumers are paying more attention to product labels and looking for clean beauty options. This includes cruelty-free, vegan, and non-toxic formulations.

• Brands are becoming increasingly transparent about sourcing, production processes, and environmental impact.

• There is a growing trend towards natural, organic, and eco-friendly beauty products. Consumers are prioritising sustainability, clean ingredients, and products that align with their values.

• Brands are increasingly formulating products with plant-based ingredients, avoiding harmful chemicals, and emphasising transparency in sourcing. This is especially important to 20 and 30 somethings.

Sustainability

• Eco-consciousness extends beyond ingredients. Brands are focusing on sustainable packaging, reducing waste, and supporting ethical practices. Consumers are appreciating brands that prioritise the planet and social responsibility.

A new level for hair removal and more

The new Motus PRO, with its dual-wavelength platform (pain-free Alexandrite laser and Nd: YAG laser) has revolutionised hair removal thanks to its high effectiveness and client comfort.

Motus PRO extends the advantages of Moveo technology to the treatment of a wider range of concerns including, benign pigmented lesions, vascular lesions, and skin rejuvenation in addition to hair removal.

Fast, safe and powerful

Treatment duration is reduced by 50%.

Standard handpieces and Moveo technology

More than 10 standard (up to 24 mm spot size) and four Moveo handpieces enable a wide range of treatments.

Comfort and results

Cooling capacity has increased by 40%, treatments are more effective and pain perception is close to zero.

Moveo GLO – “glo’ing” results with minimal downtime

With the Moveo GLO stacked treatment, Motus PRO can provide three facial skin enhancing treatments in one session. The treatment acts on vascular lesions, collagen stimulation and pigmented lesions with minimal downtime.

Clarins steps up its commitment to responsible sourcing

The Clarins group has announced its acquisition of Domaine Sainte-Colombe, a 115-hectare natural area near Nimes in France. The area, which includes 50 hectares of farmland, will become a production site for plants, according to the standards of regenerative agriculture and a laboratory for studying and researching new plant species.

Thanks to innovative farming practices and its hydrological approach, this project will effectively regenerate and improve the ecological areas on the site, to couple biodiversity with the highest quality production.

It allows Clarins to pursue its goal of combining traceability of raw materials with the highest quality and most effective formulas and ongoing innovation of ever-more responsible beauty.

The first cultivation planned for autumn 2024. Eventually there will be around 50 species of trees and plants grown on the land – including nopal, quince almond, apricot, lavender, lemon thyme, cornflower and many others will, in time, constitute one of the main suppliers of high-quality, organic raw materials used in Clarins formulas.

The first harvests are planned for 2025/2026 and the goal is for a third of the plants needed to produce Clarins products to be cultivated on its domains by 2030. With its specific microclimate and exceptional soil, the property will provide Clarins with a unique supply source, enabling it to combine its quest for the highest quality ingredients with its desire to be more transparent and sustainable.