SPONSORED EDITORIAL
“ELEVATING THE REVOLUTION: The Journey to a New Era of Lash Care”
At InLei®, we believe revolutionising a revolution is essential.
Our main challenge was surpassing the exceptional results we had already achieved. The decision to revamp our iconic InLei® Lash Filler line aiming to enhance formulations to meet the increasing demand for greener and non-animal derived products.
We focused on transitioning to sustainable ingredients like plant-based keratins, which required extensive testing to ensure quality and efficacy. Recognizing the industry’s need for expediency, pristine outcomes, and reduced allergic reactions, we collaborated with chemists and cosmetologists to develop a new product line. Optimising formulations and introducing a new washing method for a greener, faster, and cleaner treatment.
We conducted efficacy tests in Milan, involving diverse ethnicities and 40 models, totalling 120 treatments. These tests measured lash thickness and length and compared the upgraded InLei® Lash Filler 25.9 treatment’s effects with and without daily use of InLei® Adiutrix eyelash serum. Results showed 25% thickening and 9% lengthening, and when combined with Adiutrix serum, 28% thickening and 12% lengthening.
We incorporated a washing step Mousse Magica and introduced a fourth product Lash Molecular 4 Reconstruction that rebuilds lashes at the molecular level. While the first two solutions, InLei® Lash Form 1 and InLei® Lash Fix 2, remained unchanged, we sought official certification for our products. We selected VEGANOK for ethical certification, ensuring sustainable packaging with FSC certification.
With love for every single lash, InLei® South Africa E-mail: info@inlei.co.za WhatsApp: +27 83 445 4057