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AFTER DARK

The vibrant streets of Soho are the backdrop for these flawless, elegant and alluring looks

CREATIVE DIRECTION AND MENTOR: JAMES EARNSHAW HAIR: GHD STYLE SQUAD

MAKE-UP: MEGAN LINDOW STYLING: GRACE CHADD WILKINSON

PHOTOGRAPHY: ASHLEY MARTIN

“The shoot was a testament to teamwork and creativity under pressure, as we navigated the lively streets and unpredictable elements of London’s Soho. I love the stunning looks the ghd style squad achieved, they embody empowerment, elegance and allure.”

This article appears in Professional Beauty September Issue

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Professional Beauty September Issue
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WELCOME
We gave our spring season a proper head
NEWS
Yolandé Swanepoel receives SAAHSP’s President’s Trophy Award Yolandé
BEAUTY BUSINESS Our 20th anniversary show success
On September 8 and 9, Professional Beauty welcomed 6,345 visitors to the stunning new venue at Kyalami Grand Prix and International Convention Centre. As the biggest professional trade exhibition for the beauty and spa industry in South Africa, visitors were treated to the exhibition, educational stages, live demonstrations, goodie bags, competitions and product launches
The best beauty looks from the MTV VMAS 2024
September 11, 2024, the 40th MTV Video Music Awards honoured the artists currently storming the music industry, with an awards ceremony and live performances to celebrate the best in charts this year.
What is Brat girl beauty?
Charli XCX’s album Brat and its identifying shade “Brat Green” have done more than dominate the music charts; they have ignited a beauty revolution. By blending music, fashion and beauty, Charli has created a multifaceted cultural moment
ASK THE Experts
Our beauty experts answer your questions about running a salon or spa business.
How to get your beauty business noticed on TIKTOK this summer
TikTok’s new SMB Beauty Playbook outlines tips and tricks to help beauty businesses get noticed on the social media platform.
How to treat the SKIN CONCERNS OF PEOPLE WITH CANCER
While highly effective, modern anti-cancer therapies still cause unwanted side effects that affect oncology patients in various ways.
MICRONEEDLING unlocks the secrets of radiant skin
Microneedling has surged in popularity over the past decade, becoming one of the top aesthetic treatments. This minimally invasive procedure addresses various skin concerns, including hyperpigmentation, fine lines, wrinkles and visible pores
Body work
Time to help clients get ready for summer
CREATING TIMELESS BEAUTY by combining technology and scientific formulations
By combining two advanced beauty treatments and customising home care, Renaissance owner Rina Grobler was able to help her client transform her skin within five months. She breaks down the steps she took to ensure rejuvenated skin for a fresher, younger look.
FRESH FINDS FOR FLAWLESS BEAUTY
Discover the latest product in the spotlight
Flying our beauty flag high
On 24 September we celebrate Heritage Day in South Africa. We reflect on the diverse cultures and traditions that shape the nation’s identity. In the beauty industry, this day serves as a reminder of the rich heritage behind locally produced beauty products, which often incorporate indigenous ingredients. Sknlogic is a proud South African brand.
NAILED IT!
Congratulations to the Professional Beauty Nail competition winners for 2024
HOT NAIL TRENDS FOR summer 2024
We take a deep dive into the nail design “cores” and “aesthetics” that will be dominating the TikTok feeds of your clients to become top nail trends of summer 2024...
Talking to… JENNY LONGWORTH
The editorial tech behind some of the decade’s most iconic nail looks tells Kezia Parkins about painting her way to the cover of the world’s biggest fashion magazines and catwalk shows.
POLISHED FOR SUCCESS!
Upskilling opportunities for nail technicians
Avocado and peach FOR PERFECT CUTICLES
LCN Looking Good The success and reputation of
HJ VOICENOTES
Director of Hair Management in Warwick, Stephen Morley talks team longevity – he has a team of 12 with a combined service of 168 years!
adventures of a Celebrity EXTENSIONIST
We spoke to Inanch Emir on her journey to becoming an established extensionist and why working in the hair industry is so rewarding
ASK THE EXPERTS WITH MICHELLE SULTAN What exactly is a silk press?
Find out about the chemical-free way to take Afro/ textured hair from curly to straight with BaBylissPRO ambassador Michelle Sultan
Cool it DOWN
While we can’t deny the rise of the warm blonde in 2024, cool blonde shouldn’t be overlooked when it comes to creating on-trend blonde shades in the salon
WARM it UP
IT’S OFFICIAL, WARM TONES AND GOLDEN HUES ARE HERE TO STAY! WE EXPLORE THE MUST-HAVE GOLDEN GLOW SHADES…
Another DIMENSION
These curl specialists share the amazing benefits for all when you choose inclusivity
LOGO FOCUS
Your logo is often the first thing prospective clients notice about your business, whether they spot it on the high street or on Instagram – which is why it’s crucial that yours makes an impact
HAIR LOSS 101
In the first of our twopart series on hair loss, we talk to Jon Walker, Wella’s Education Brand Manager about the facts and stats
Strand for strand
ELEVATE YOUR HAIR CARE RETAIL GAME
ANICONIC COLL ABORATION
Anthony Mascolo unveils a timeless collection with Frank Brormann for Calligraphy Cut
Colour NOTES
Steven Smart chats about shine lines and his signature technique
Ageless beauty
Radiant shine, bold colour and shapes that defy gravity
PIECES of ME
Textured hair in all its glorious forms
AFTER DARK
The vibrant streets of Soho are the backdrop for these flawless, elegant and alluring looks
BLAST OFF
It’s time to experiment, without limitations
CHIAROSCURO
A celebration of luminosity and contrast, mirroring the brilliance of 70's architecture
IN THE SHADOWS
Strength, beauty and the divine feminine
AQUATIC
From the depths of the deep blue sea comes other-worldly hair creations
new BOHO
Ethereal and dreamy opulence
Life THROUGH A LENS
Beverly Cobella MBE
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Professional Beauty September Issue
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