BEAUTY BUSINESS Our 20th anniversary show success

On September 8 and 9, Professional Beauty welcomed 6,345 visitors to the stunning new venue at Kyalami Grand Prix and International Convention Centre. As the biggest professional trade exhibition for the beauty and spa industry in South Africa, visitors were treated to the exhibition, educational stages, live demonstrations, goodie bags, competitions and product launches.

Exhibitors and visitors enjoyed the spacious venue, with open roof-to-floor windows providing brilliant lighting. The exhibition held several concurrent educational stages and events:

• The advanced skincare stage saw where innovative live demonstrations from Standard Beauty, Vagheggi, Sheida Beauty and Isa Carstens took place. These were supplemented by presentations by upcoming brands and product launches. We extend our special gratitude to Sheida Beauty and Vagheggi for their sponsorship of the stage goodie bags.

• The business seminars had a host of industry experts sharing their expertise and their business acumen. We are thrilled to have hosted a platform of great minds and offer visitors an opportunity to network with likeminded beauty business professionals.

• The Third SAAHSP Convention was graced by Buti Manemela, deputy Minister of Higher Education and Training and other industry delegates.

• The annual Spa Convention running under the theme Nexus connecting minds and opportunities was a resounding success. With keynote speaker Marc Wachsberger, the chief executive officer and founder of The Capital Hotel Group, delivering an insightful session.

Debut special

The live hair stage continues to grow from strength to strength. The live hair stage featured amazing performances from leading haircare brands.

Connie Brands had a special guest appearance from celebrity guest Connie Ferguson, who launched their product collection.

Models in the live fashion show and catwalk extravaganza received coaching from fashion runway supermodel Andiswa Manxiwa of Strut with Andy. The show also featured a sneak preview of Tshegofatso By Design’s look for Spring 2024\25.

The models also featured hair designs by renowned celebrity award-winning hairstylist Saadique Ryklief as well as a musical extravaganza by up-and-coming artist, SYN.

Goldwell had stunning presentations featuring their guest artists and multiple Global Creative Awards gold winner Bernadine Bennie will be presenting her Trend Collection for Spring and Summer.

The Kao Education Team showcased looks created on stage in collaboration with Varis, the newest premium hairstyling tool brand in South Africa. The team also demonstrated South Africa’s latest super premium hair care, Kerasilk, with a special focus on Kerasilk’s styling, high-performing styling and finishing products demonstrated on models.

The Lanza creative team graced the Live Hair stage with Spring Inspired Colour with Stoffel van Wyk (Hair In Stoffel’s Chair) and Live Hair Undo with Martin Pheiffer (Espavo Hair Design), both using L’ANZA Healing Haircare & Colour.

The WAHL Clipper National team showcased their 2024 Barber Collection under the leadership of the artistic director Suzette Coetzee.

Native Child provided a fantastic styling demo, a questionand-answer session, and goodie bags to the audience.

The Barber Connect feature area is quickly becoming a focal point at Salon International. The feature area brought electrifying demonstrations, a true reflection of the growth of the barbering industry.

Clifford from Shear Elegance presented hair art patterns, also known as “vinyls,” and added a vibrant summer hair colour with some styling tips.

FXDE held an exclusive live demonstration featuring top barbers who showcased their skills with the latest FXDE clippers, advanced cutting techniques, and expert tips.

The Stellenbosch Hair Academy presented Walk the MoHawk.

Wahl had a live facial hair grooming demonstration, showcasing the latest WAHL professional tools and techniques.

Master Barber, a part of Intercoiffure South Africa, was introduced. The creative team showcased their collection on how to create a mood board, looking at trends and deciding on a collection, choosing the right model, clothing designer, make-up artists and photographer, and how to pose your model.

The Babyliss Pro Ambassadors showcased their art on stage using Babyliss PRO Tools.

Young Barbershop presented a product launch: curls gel, new and improved wave control, and Velcro velvet durags, as well as their new airbrush.