WELLA ULTIMATE REPAIR

Modern Hair and Beauty proudly presents ULTIMATE REPAIR from Wella Professionals – a revolutionary, skincare-inspired hair repair range. Achieve ultimate smoothness, ultimate strength, and ultimate shine with total inside-and-out hair repair in just 90 seconds!

hen your clients have a great hair day, everything feels better. They linger in front of the mirror, smile a little wider, and feel ready to take on anything.

But when hair is damaged and dry, it undermines their look and self-esteem. Whether it’s from colour treatments, heat styling, UV rays, or pollution, a 2022 consumer study with 1,500 participants revealed that nine out of ten women do something daily that damages their hair. It’s no surprise that hair repair is the top concern in salons.

A revolutionary hair repair approach

Until now, bond repair formulations primarily targeted inner repair – the cortex. But why stop there? Wella’s scientists drew inspiration from skin and its ability to repair itself in two ways: regenerating new cells from within and restoring a protective barrier on the outside. Unlike skin, hair cannot regenerate itself, so the challenge was to replicate skin’s reparative powers for hair.

Wella’s groundbreaking approach combines two skincare ingredients, Alpha Hydroxy Acid (AHA) and Omega-9, leading to the creation of ULTIMATE REPAIR. This innovative combination treats both the inside and the outside of the hair, repairing all types and textures from within.

Rebuilds inside: AHA, an organic acid small enough to penetrate the hair fibre at its deepest level, rebuilds hydrogen bonds in the cortex for a strong hair core. +

Replenishes outside: Omega-9, a bio-identical lipid, targets the hair fibre’s exterior. It coats the surface and fills in the cuticle, re-creating a protective barrier.

ULTIMATE REPAIR works on all hair textures – whether coily, wavy, fine, straight, thick, or anything in between. Its subtle, signature scent enhances your client’s daily care routine, turning it into an extraordinary experience.

The ULTIMATE REPAIR range includes five products, suitable for all hair types and levels of damage. Each product is formulated with Wella’s patented technology to deliver inside-out repair in just 90 seconds – less than half the time of leading bond repair competitors.

Step 1: Cleanse Shampoo: A lightweight, luxurious cream shampoo that gently and effectively cleanses while removing harmful impurities such as metals, product buildup, oils, dirt, and pollution. It also begins the rebuilding process.

Step 2: Condition Conditioner and Mask: A creamy, deeply moisturising conditioner and mask that detangles, strengthens, and repairs hair, leaving it feeling light and fresh without weighing it down.

Step 3: Treat Miracle Hair Rescue: The star of the ULTIMATE REPAIR haircare routine and a major innovation in bond repair technology. It delivers 99% less breakage, 12x smoother hair, and added shine.* This weightless, liquid leave-in spray repairs hair damage inside and out in just 90 seconds, detangling while intensively strengthening and smoothing the hair.

Transformative, long-lasting results after just one use.

Step 4: Protect Protective Leave-In: A delicate cream serum that protects, repairs, and smoothes all hair types. It creates 8x smoother hair* for easier styling, offering 5-in-1protection against breakage, UV damage, heat (up to 230°C/450°F), mechanical damage, and frizz. Straight hair becomes sleeker, while curls are more defined.

*Instrumental test versus non-conditioning shampoo.

Stock ULTIMATE REPAIR by Wella Professionals in your salon

ULTIMATE REPAIR addresses both the inner strength and outer beauty of your clients’ hair, ensuring they leave your salon feeling confident and radiant. To stock this transformative range and help your clients achieve legendary hair every day call MHB Telesales on 0860 104 109 or contact your Modern Hair & Beauty sales representative to place an order.

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