COPIED
1 mins

Winge BINGE

ON THE MOVE

Marketing mobile services

BOOT CAMP

Training courses

nyone making a living by being a mobile nail tech will know that it’s imperative to get the word out there – and it’s up to you to make sure it happens. As our Ask the Experts article points out, word of mouth is absolutely key in this regard, so get your clients talking about you. Other useful things to do are to make sure you are on booking sites and to set up a website and launch a social media campaign.

In this issue of NailFile, we include an article about how to deal with complaining clients. This is a dynamic that no salon or nail tech will ever be free from, no matter how excellent their service. There will always be those clients who complain. Sometimes the complaints are valid, other times not. You can read about the suggestions made by leading beauty professionals on exactly how to deal with complaints.

On-going training in the nail industry is a necessity, as technologies and techniques are always changing. And, for nail techs wanting to take on a new brand, conversion courses are a must. This issue of NailFile has a focus on the training courses offered by some leading professional brands.

This article appears in Professional Beauty April Issue

Go to Page View
This article appears in...
Professional Beauty April Issue
Go to Page View
WELCOME
The Professional Beauty team is delighted that our
Professional Beauty South Africa
Image from Shutterstock Publisher Mark Moloney
Professional Beauty hosts successful Cape Town Expo
Some 813 industry professionals attended the Professional Beauty
World’s first A.I. lash extension treatment
Luum Oakland Lash Lab in California is believed
Can beauty products turn into ‘paper’?
University of East Anglia Professional Beauty UK reports
Winners of Sorbet-Preneur Initiative announced
Sibongile Dlamini, Sharon Dikgale, Palesa Kouakou and Zimkita
New moves at Radiant Healthcare
Farica Engelbrecht and Tyla Oosterlaak Melissa Eksteen Tyla
Celebrity make-up artist opens salon
Neil Ramataur One of South Africa’s most celebrated
Top SA spa professionals to champion World Wellness Weekend
Marisa Dimitriadis Francisco Garcia Jiva Spa director at
ASK THE Experts
Our beauty industry experts answer questions about every aspect of running a successful salon or spa business.
HOW YOUR SALON CAN HAVE THE best winter season ever
We asked consultant Helena Van Der Vyver of 1nespa for her top tips on planning for the winter months
Beauty tales from London
South African spa consultant Marisa Dimitriadis shares her experiences of the recent Professional Beauty London Expo and its sister event, the World Spa & Wellness Convention UK edition
Skincare experts share their top tips
To help you take your treatments to the next level, Professional Beauty UK quizzed some leading skincare therapists about the questions they are most asked and what their best advice is
Treating the darker Fitzpatrick Skin Types
Somatologist and salon owner, Mpho Nyelele of Gifted MO in Johannesburg, provides expert advice on treating black clients’ top skincare concerns
Winning make-up looks from overseas
Professional Beauty London recently held its annual Make-up Competition, with each category a feast for the eyes
Pharma Hermetic Hair Recovery Programme
Pharma Hermetic is a pharmaceutical company that has
MEN ALLTHE WAY
With stars like Harry Styles, Machine Gun Kelly, Brad Pitt, Idris Elba, Pharrell Williams, John Legend and Travis Barker launching skincare and/or nail products, the male grooming market has taken a huge step into the mainstream
Man about town
For any salons or spas wanting to target the male demographic, there is a wide range of man-centric brands and products to choose from
THE ANTIINFLAMMATORY DIET
We asked leading dieticians, Kim Hofmann and Ané Smith, how an anti-inflammatory diet affects the ageing process and the skin
The Baftas hairdos that turned heads
Florence Pugh @peterluxhair Gwendolyn Christie @gwendolynuniverse Jodie Turner-Smith
In the market
Our round-up of new products and treatments
Winge BINGE
How to handle client complaints
NEWS
The nail looks that slayed the Oscars
ASK THE Experts
Our experts answer questions around all aspects of the industry
Top tips to deal with client complaints
However well you run your salon, there will always at some point inevitably be complaints from clients, but how you handle them can win or lose your business
Marble & foil
Step 1 Apply a base layer and cure.
Calgel
www.cal-mo.com
Upskilling Opportunities Abound
When selecting a reputable professional nail brand for your salon, it’s always advisable to see what training courses brands offer. Here are a few examples from leading names in the industry
Looking for back issues?
Browse the Archive >

Previous Article Next Article
Professional Beauty April Issue
CONTENTS
Page 39
PAGE VIEW