All-in-one devices are Aesthetic Game Changers

In the ever-evolving landscape of aesthetic treatments, staying ahead of the curve is essential for salons and clinics aiming to provide comprehensive and advanced services.

When aesthetic salons and clinics start using multiplatform devices, they can immediately become more competitive and increase their treatment portfolio and income potential while decreasing costs. Investing in one multi-platform enables the offering of several different treatments, opens up new revenue streams, and optimises space.

Grow at your own pace

With many of the multi-platform units available, a salon or clinic need not buy or rent all the applicators upfront. Applicators can be added gradually as the business and market grows. Once a broad range of applicators is in use, the salon or clinic can be marketed as a one-stop shop, bringing convenience to clients.

These treatments can also be combined into packages that make it more worthwhile for clients to book and pay upfront, than to pay for each treatment separately. Booking and paying in advance shows the client is committed to the journey and a committed client adds to revenue.

Do your homework

One golden rule for salon and clinic owners is to do thorough homework before purchasing or renting a device. The key is to make sure that the device is CE-medically registered. It is also important to look at the history of the company, its after-sales service record, and what technical support it provides.

Another key consideration is the machine’s running, service and replacement parts costs. This will assist in the calculation of the return on investment (ROI). It is important to remember that ROI depends on the business as a whole and not just on the equipment.

Let your clients know what you offer

Marketing plays a vital role in how quickly one can pay off a system. Salon and clinic owners must make sure that they have a proper website, do professional marketing on all social media platforms and send out monthly newsletters.

When dealing with reputable suppliers, those suppliers will normally assist with open days, as well as educating clients about the new treatments on offer and sign up clients for those treatments.

Employ the right people

Owners must also make sure that they have the right staff operating the devices. Invest in qualified therapists who love working with equipment. When purchasing or renting a device, make sure that upfront and refresher training is provided by the company.

How to finance the machines

The options are to pay cash, get a bank loan for the full amount or access rent-to-buy financing which some financial institutions offer. The advantages of the rent-to-buy option is that no deposit is required and there may be tax breaks. Many reputable suppliers are affiliated with institutions that provide rent-to-buy financing and can refer salon and clinic owners to them for assistance.

Multifunctional laser machines offer several advantages

1. Streamlined efficiency From hair removal and skin rejuvenation to vascular treatments and pigmentation correction, these devices offer a wide range of applications. This streamlining not only saves space but also enhances operational efficiency, allowing clinics to cater to diverse client needs without the need for multiple specialised machines.

2. Cost- effective solutions Instead of purchasing separate devices for different treatments, clinics can benefit from a single, versatile platform. This not only reduces initial capital expenses but also minimises maintenance and training costs associated with managing multiple devices.

3. Enhanced treatment customisation Clinicians can tailor parameters such as wavelength, pulse duration, and energy levels, ensuring precise and effective treatments for diverse skin types and conditions. This versatility allows for a personalised approach, leading to higher client satisfaction and better outcomes.

4. Comprehensive patient care Addressing common concerns like unwanted hair and age spots, as well as more complex issues such as vascular lesions, the comprehensive nature of these devices allows clinics to offer holistic care. This attracts a broader client base and fosters long-term relationships.

The future of lasers in aesthetic treatments: pioneering advances

The future of laser technology in aesthetic treatments holds exciting possibilities. Continuous innovation is driving the development of advanced features and treatment modalities.

1. Precision and targeting Advancements in laser technology are focused on enhancing precision and targeting specific structures within the skin. This means even more effective treatments with reduced impact on surrounding tissues, leading to faster recovery times and minimal downtime for clients.

2. Integration of artificial intelligence (AI) The integration of AI in laser devices is revolutionising treatment outcomes. AI algorithms can analyse individual skin characteristics, assess treatment progress, and dynamically adjust parameters in real time. This level of sophistication ensures optimal results while maintaining safety.

3. Non-invasive skin tightening Future laser devices are likely to offer improved noninvasive skin tightening capabilities. These advancements will provide viable alternatives to surgical procedures, meeting the growing demand for nonsurgical anti-aging solutions.

4. Expanded treatment applications Expect to see an expansion of treatment applications, including novel solutions for conditions such as melasma, tattoo removal, and even innovative approaches to scar revision.

The Nordlys system

A cost-effect multi-platform device branded the Nordlys by Candela, is being distributed by Radian Healthcare. The device’s wide range of treatments, made more comfortable and faster by applicators with larger spot sizes than those of other devices on the market, enables a fast return on investment and an increased client turnover.

The Nordlys system, which is equivalent to six stand-alone devices, features three foundational technologies, including intense pulsed light (IPL), Frax 1550 and the Nd:YAG 1064, which enable the following treatments:

SWT Applicators (IPL)

• Hair removal

• Telangiectasia

• Port wine stains

• Benign pigmented lesions

• Rosacea

• Poikiloderma of civatte

• Benign epidermal pigmented lesions

• Inflammatory acne vulgaris

Nd: YAG Laser:

• Leg vessels

• Vascular lesions

• Venous lakes

• Port wine stains

• Onychomycosis

• Warts

FRAX 1550:

• Coagulation of soft tissue and skin resurfacing procedures

The running cost of the Nordlys is low and there are no hidden ownership costs. With the purchase of the multi-platform unit, the salon or clinic will receive a 12-month license which will allow them unlimited shots for 12 months at no cost. This saving can be passed on to clients during this period, assisting to build a loyal client base. After 12 months, more credits can be purchased.

The Nordlys is also supported by a warrantee package that allows salons and clinics to send applicators for free refurbishment after they reach a certain number of pulses. The system combines an automatic self-test with a modular design to keep downtime to a minimum. In addition, Ellipse clinical intelligence assists diagnosis, ensuring a shorter learning curve for therapists.

Endymed Pro

The Endymed Pro offers effective, controlled, and focused 3Deep radio frequency (RF) treatments for the face and body with minimum to no downtime and is safe for all skin types. It is CE medically registered, approved by the South African Health Products Regulatory Authority.

This flexible platform consists of seven applicators: four for the face and three for the body. They cover all aesthetic needs ranging from tightening and contouring to body shaping, radio frequency microneedling and fractional skin resurfacing.

One of the advantages of the Endymed Pro unit is that all seven applicators need not be purchased upfront. A salon or clinic can start off with one applicator and add on more as demand grows.

The seven applicators include:

• Contour

• Shaper

• Minishaper

• Ifine

• Small

• Fractionated Radio Frequency

• Intensif (microneedling combined with radio frequency)

Body treatments include:

• Cellulite reduction

• Body shaping and contouring

• Centimetre loss

• Body tightening including arms, back, thighs, waist, knees and hands.

• Stretch marks

Facial treatments include:

• Skin tightening and lifting

• Non-surgical eye lifts

• Jawline tightening

• Neck tightening

• Submental tightening

• Skin texture improvements

• Skin tightening and deep wrinkle reduction

• Acne scar reduction

• Traumatic scar improvement

• Skin resurfacing and rejuvenation

• Pore reduction

• Stretch mark improvement

• Hands rejuvenation

• Alopecia

• Tractional alopecia

• Auxiliary hyperhidrosis

The running cost of the Endymed Pro is relatively low, making it easy to achieve return on investment, and making treatments more affordable to cater for a greater range of client income groups.

SIX Aethetix

The SIX Aesthetix radio frequency (RF) Microneedling electronic device uses a 25-, 49- or 89-pin microneedle head to deliver fractional RF energy into varying levels of the skin including the deeper layers where the treatment is most beneficial.

Unlike other devices which deposit energy only in the surface of the skin, the SIX Aesthetix device delivers energy below the surface where it’s needed most to help revitalise and regenerate the tissue. This unique delivery of energy enables optimal results with little to no downtime on all skin types. Often referred to as a non- surgical face-lift, fractional RF microneedling is a safe and minimally invasive energybased procedure. It combines microneedling (also known as collagen induction therapy or CIT) and RF technologies to penetrate the skin at a precise depth with tiny needles, before releasing a burst of radiofrequency energy or heat.

This action stimulates the skin to begin healing and encourages collagen, elastin and hyaluronic acid production. As the weeks pass, the skin becomes tighter, smoother and more lifted as it heals.

Radiofrequency energy is not absorbed by melanin, which decreases the risk of post inflammatory hyper pigmentation, and the heat is delivered by the needles at precise depths. The needle depth is adjustable to deliver the energy precisely where it is needed.

Areas of treatment include the face, neck, hands, chest and body, and target conditions include pigmentation, wrinkles, fine lines, skin tightening, scars, stretch marks, acne and acne scars, open pores, excessive sebum secretion, rosacea (inflammatory skin condition) and hyperhidrosis (excessive sweating).

Anthelia®

Eurofeedback’s Anthelia® IPL was designed for health professionals. This CE medically registered equipment fulfils all the requirements of the relevant European directives. Anthélia® is the result of Eurofeedback’s technical expertise in intense pulsed light (IPL) treatment.

For almost 30 years, Eurofeedback has been manufacturing the only devices on the market that ensure a constant level of pulsed light energy throughout the lifespan of their applicators, thanks to an exclusive patented process, the SRE.

Anthélia® is the new generation of professional IPL equipment for permanent hair removal and photo rejuvenation which benefits from the latest technological advances for unparalleled efficiency. The extent of its light spectrum and the different filtering possibilities combine to offer a multitude of effective and secure applications on all parts of the face or body.

The Anthélia® pulsed light, a polychromatic beam of light filtered of all ultraviolet rays (UVA, UVB and UVC), generates an artificial but natural reactivation of collagen and elastin. The Anthélia® can also treat hirsutism, hypertrichosis or acne with a single device.

The new method of continuously pulsed light, RAFALE technology, generates a soft continuous light with low fluencies but high speed. Ideal for long-lasting photo-epilation of sensitive skin, the skin is stroked several times to gradually increase the temperature of the hair roots and destroy them. No more discomfort, the treatment experienced with the RAFALE technology is smooth and brings a pleasant feeling of warmth.

While treatments using IPL and laser prescribe no sun exposure at least four weeks before each treatment, the soft RAFALE technology treatment enables to flash tanned skin 72 hours before and after sun exposure.

Eurofeedback and CosmoProf SA share the philosophy that customer satisfaction is imperative. Together, they strive to provide advantages to their customers, with smart business solutions. They offer a resultsoriented strategy to those who wish to take the next step in their aesthetic businesses.

Financial leasing involves the lease of a device by Eurofeedback to the lessee for a specific time frame and rental instalment. The lessee has the right to ownership of the device if the provisions of the contract are observed until the end of the rental period.

LUXEA

LUXEA, manufactured by DEKA, Italy is an expandable modular platform available from Hitech Lasers the sole distributor of DEKA devices in sub-Saharan Africa. LUXEA is a global aesthetic award-winning device which provides a wide range of safe and effective treatments. With an outstanding multifunctional approach, LUXEA is the ideal solution for clinics seeking an opportunity to elevate their business, grow and gradually expand their patient offering. With multiple intense pulsed light (IPL), radio frequency (RF), and laser options, all with plug-and-play connectivity, providers can perform cornerstone aesthetic treatments with one, elite system.

The machine is equipped with a full range of wavelengths for the most in-demand treatments. It offers the convenience and cost effectiveness of one multi-function device instead of several standalone devices.

LUXEA offers three different technologies through 12 handpieces, which allows complete versatility and expandability for the medical aesthetic market. There are 18 000 available protocols. The five IPL handpieces with interchangeable filters, or fixed notch filters (all with a plug-and-play connections) meet most patient needs. In addition, there are six laser handpieces, as well as a multi-polar RF handpiece with five interchangeable tips and a built-in temperature sensor. The handpieces have built-in cooling systems to ensure maximum treatment safety and comfort.

The vast choice of sources and handpieces assure numerous treatment solutions which include vascular and pigmented skin lesions, acne, anti-ageing, rejuvenation, skin laxity, skin imperfections, cellulite, as well as permanent hair reduction and tattoo removal.

The handpieces can also be used in combination with each other to provide the X-Cromia, X-Active, X-Lift, and X-Veins treatments.

The machine’s software comes with tutorials for the protocols, helping the practitioner to perform treatments correctly and in total comfort right from the start.

BTL Exion

BTL Medical Aesthetics takes innovation to new heights with the groundbreaking BTL Exion. It’s a revolutionary device offering 23 advanced treatment options and pioneering artificial intelligence (AI).

Set to make its official debut at IMCAS Paris 2024, the Exion redefines precision in aesthetic technology by calculating depth, intensity, and energy distribution, ensuring impeccable results while eliminating user miscalculations.

The Exion’s AI, a hallmark of BTL’s commitment to cutting-edge solutions, goes beyond conventional parameters.

Using advanced algorithms, it dynamically adapts to individual skin characteristics, optimising energy delivery for a personalised approach. This intelligent system not only enhances treatment efficacy but also minimises discomfort, positioning the Exion as a leader in patient-centric aesthetic solutions.

Addressing diverse treatment needs, from micro-needling radio frequency (RF) to skin rejuvenation, the Exion’s monopolar radio frequency technology sets it apart. Reaching an impressive 7.5mm depth without needing to insert the needle this deep, it revolutionises comfort and efficiency. The AI-driven energy distribution ensures even collagen and elastin stimulation, delivering exceptional results for acne and scar treatments, for example.

The face applicator, a dynamic combination of monopolar RF and targeted ultrasound, further elevates the Exion’s capabilities. Stimulating fibroblasts, it achieves a remarkable 224% increase in natural hyaluronic acid and generates new collagen and elastin.

For body treatments, the Exion’s body applicator focuses on skin tightening and fat cell reduction, reaching depths up to 5cm due to the added benefit of active skin cooling.

Completing its versatility, the Emfemme applicator specialises in vaginal rejuvenation, addressing concerns like dryness, laxity, pain during intercourse, and urinary incontinence.

Harmony XL Pro Special Edition

One of the leading laser device companies in South Africa, Best Lasers, through its Alma Lasers International sole distributorship, is marketing one of the most advanced multi-functional devices. The Harmony XL Pro Special Edition has more than 18 hand pieces providing more than 65 US Food and Drug Administration (FDA)-approved applications.

Best Lasers tailors packages to suit each salon or clinic’s requirements. This means that should the client’s budget initially allow just for one handpiece, they can start with that and later, as their investment pays off, they can purchase more hand pieces.

The Harmony is a machine that can meet requests for combination treatments, which are trending in 2024. One to three different hand pieces or technologies can be used in the same session, offering clients convenience and time saving.

The machine is used by salon and clinic owners, as well as medical doctors, with some hand pieces for doctors’ use only and others for the use of therapists. It can also accommodate true laser hand pieces (fractional ablative, fully ablative or non-ablative), as well as advanced fluorescent technology, an improvement over the traditional intense pulsed light (IPL) units on the market.

The Harmony system can treat all skin types with most of its hand pieces and is one of the few systems in the world that can safely treat darker skin, without downtime and pain.