1 mins
HAIR LOSS 101
In the first of our twopart series on hair loss, we talk to Jon Walker, Wella’s Education Brand Manager about the facts and stats
*Source: wgsn/kline/nioxin website/hair loss statistics the hair society/https://scandinavianbiolabs.com/blogs/journal/hair-loss-statistics
Did you know that over 15 million people in the UK experience hair loss? And nearly 50% would spend their life savings on restoring their hair?* Although hair loss and thinning is a wide-spread experience, it must be dealt with sensitively. And who better to offer support and guidance than their hairdresser?
“There are so many causes of hair thinning and loss,” explains Jon Walker, Wella’s Education Brand Manager. “Often they are causes your client has got little control over, their hair loss might be hereditary, or influenced by child birth or the menopause, sometimes it’s lifestyle factors such as diet and stress. What people often don't realise is that it can take three months before a trigger can result in hair loss. It’s not instant.”
But the key thing a client wants from you is reassurance, as well as products and styles to make their hair thicker and their scalp healthier – after all, healthy hair starts at the root. But how to broach the subject with them? “Thankfully the taboo around hair loss is lessening and often clients bring it up. If they don’t, I ask them to look in the mirror where their parting falls or if they’ve noticed any change to their hair density.”
Jon also suggests making consultations visible on your service menu. “You want to show that you offer support on scalp health and hair loss. Whether it’s on your website or an A-board outside, sign posting helps get people talking.” After all, you could be missing out on priority clients. One in 4 men will start balding before they're 21and 4 in 10 women experience hair loss, with over 43% saying they want ‘thicker and fuller’ hair.*
In next month’s column, we’ll go into depth on the Nioxin products and ingredients that can help with hair loss and thinning.
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