Professional Beauty SA - Professional Beauty June Issue

In this edition

WELCOMEAs any salon business consultant will tell you,
NEWSPsychodematology, solid formulas and AI to lead beauty
Top looks at the Met GalaQuinta Brunson @quintab 1 Ifyou could drag your
Best hair at the Latin American Music Awards1 Latinasongstress of the moment, Becky G, rocked
Rainbow hair trend spotted at CoachellaAlesandra Ambrosio @dimitrishair 1 As famous as Coachella
In the marketOur round-up of new products and treatments
ASK THE ExpertsOur beauty industry experts answer questions about every aspect of running a successful salon or spa business.
Growing your RETAIL SALESSelling products in the salon is a necessary part of revenue generation yet it is something that many therapists are reluctant to do. Beauty & business coach Helena van der Vyver of 1nes.p.a provides some useful pointers to increase sales performance
Getting your ducks in a rowBusiness mentor Philip Elder looks at how systems and processes can streamline your operations
TIPS TO ENCOURAGE CLIENT ALLEGIANCEA client loyalty programme can help your salon to generate more revenue and increase loyalty in your customers, while still saving time and money
THE scent OF SUCCESSA strong scent in your spa will be one of the first things clients notice as they enter your premises, so it’s important to ask yourself what you want that scent to say, writes Professional Beauty UK’s Lollie Hancock
Bring on the new skin!The exfoliating effect of a peel stimulates new tissue development resulting in skin that is more even textured, toned and decongested. A perfect winter-time treatment for your clients
Top tips to follow post chemical peelsSonette Donker of Skin iD provides important pointers on how to care for the skin after a peeling treatment
WELCOMEHowever popular nail services may be, it’s possible
What’s INSIDEPhoto from Shutterstock 37 Industry News Stay
NEWSAshley Park @naominailsnyc It was celebville deluxe at
ASK THE ExpertsOur experts answer questions around all aspects of the industry
A story of courage and determinationJoanna Sterkowicz chats to a remarkable young woman who has overcome an intellectual disability and an abusive early childhood to become a qualified nail tech employed at a Western Cape salon
Handy itemsNail techs need to be armed with a fulsome variety of tools to be able to perform their services with aplomb
Coming in from the coldWith the already struggling economy, it’s time to think outside of the box about how to keep a steady flow of bookings throughout the normally slower winter months
Divine damaskNail professional Candice Rabie created this intricately beautiful design
Product Hub Our round-up of the latest product launches in the exciting world of nails
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