1 mins
UP YOUR HAND CREAM SALES
During the winter, the humidity in the outdoor air falls dramatically. Indoor heating makes the air even drier. This, combined with frequent hand washing, can lead to dry and damaged hands and nail beds. This opens the door to upselling retail products formulated specifically for hands, like hand creams, scrubs, and cuticle oils.
Ageing hands are a growing concern, especially for women, as they are often one of the first places to show signs of age on our body, even before our faces.
Hands that suffer from dry skin can become cracked or irritated, leading to even more problems. Protecting hands from chemicals, harsh soaps, and the environment is a major focus in the winter months. Offering solutions that can help clients feel confident, builds trust while adding to your bottom line.
It is a common concern for nail technicians – trying to find the best way to upsell during a natural nail treatment. Here are three foolproof techniques:
1. Always suggest that your client take care of their cuticles and nails with the use of cuticle oil. This will also ensure the manicure looks neater for longer.
2. Applying a hand cream with a sensational aroma during the manicure treatment is a great and easy way to retail a product. If the client can tell it is non-greasy, it is most likely going to make its way into their bag and out of your door!
3. Remember, retailing doesn’t have to be scary. You are simply making suggestions to the client so that they can prolong their treatment and ensure their nails are in top-notch condition. Recommending a product that smells wonderful, soothes skin, and leaves their hands looking great will leave you with satisfied clients.
Suggesting a retail product as the final part of a manicure treatment should be something every client receives. You are a professional, and everyone always appreciates an expert opinion!
Tips for keeping your hands looking young
• Don’t use harsh soaps or washing-up liquids that contain chemicals like bleach. Use gloves if necessary, or look for gentle soap solutions.
• Dry hands thoroughly after washing, any leftover water will eventually evaporate and leave the skin feeling dry.
• If you work in a spa or salon with different oils and have to wash your hands frequently, make sure you use a cream to keep them hydrated throughout the day.