1 mins
WELCOME
This year, we celebrate the 20th anniversary of Professional Beauty magazine in South Africa and we are not just looking back at the illustrious journey that has brought us here but also casting our gaze forward to the dazzling future of beauty and skincare.
Over the past two decades, we’ve witnessed a profound transformation in the salon, spa and wellness industries. From groundbreaking innovations in skincare technology to the inclusive celebration of diverse beauty standards, our mission has always been to inform, inspire, and empower our readers.
In this issue, we delve into the growing recognition and evolution of male skincare. Once a niche market, men’s skincare has emerged as a dynamic sector, driven by an increasing awareness of the importance of self-care among men.
Gone are the days when a simple shave and a splash of aftershave sufficed. Today’s male consumers are well-informed, seeking products that address specific concerns such as antiageing, hydration, and environmental protection. The rise of clean beauty is also making waves, with men increasingly opting for natural and sustainable skincare solutions.
Moreover, we explore personalised skincare tailored to individual needs while balancing out the latest legislation that highlights areas of concern. Social media’s global reach necessitates a reevaluation of product marketing strategies.
Read about the concerns raised in the US as skincare users become younger and younger, and studies in the UK that match up with our own experiences of the area’s clients needing instruction when it comes to home care. This information can be used to improve your retail strategy, increase sales, and build trust with clients to ensure they rebook and keep those referrals coming!
Helena Raats Freelance Writer
@PROBEAUTYZA
@PROFESSIONAL BEAUTY SOUTH AFRICA
@PROFESSIONAL BEAUTY SOUTH AFRICA