2 mins
Crowning glory
Wigs & extensions market set to almost double by 2030
A new report by Zion Market Research predicts that the hair wigs and extensions market size will reach $12.25 billion by 2030, growing at a CAGR of 8.29%
The estimated boom is attributed to the increasing application of wigs and extensions in the creative arts.
Also impacting market expansion is the growing emphasis on physical appearance. States the Zion report: “This is especially driven by the massive impact of social media on the younger generation as they seek items or accessories that allow them to change their aesthetic. Moreover, the ever-evolving fashion industry plays a crucial role in generating higher revenue. As hairstyles continue to evolve or change across the globe with time, people seek measures to achieve new looks and experiment with different hair colours, lengths, or styles. Since wigs or extensions offer a convenient way to try such changes, their consumption rate is likely to grow at a steady rate.”
According to Zion, the hair wigs and extensions industry may come across certain growth restrictions due to the increasing concerns over the ethical sourcing of natural hair to produce these products. Several concerned agencies have questioned brands on aspects such as the origin of the hair, fair labour practices, and environmental impact repercussions. Moreover, the complex and intensive process of maintaining wigs and extensions could further lead to limited adoption since proper maintenance is crucial to the longevity and appearance of such products. Source: prnewswire.com
The lowdown on Gemini hair
Currently trending on social media, Gemini hair is a trend of two halves, just like the astrological sign of the same name, which denotes twins.
This hair look is all about splitting the hair into different colours and bringing to life the duality of the astrological sign. The trend encompasses stripes and colour blocking, in direct contrast to the more blended colour techniques that have dominated the hairdressing industry over recent years.
Says Vicki Lord, owner of Vicki Lord Hair: “Hairstyles and colour choices can be highly individual, allowing people to showcase their personality, creativity, and preferences.”
Tracey Ann Smith, owner of French and Ivi adds: “If your clients want to take part in this trend, but are unsure about the commitment, introduce them to styles like dip dye ends! This way extensions can be used and added to the bottom of the client’s natural hair. Meaning the client can keep their own hair in check, while taking part in the Gemini trend by adding some colourful extensions to the bottom, which can be removed at any time.”
The two-tone concept is versatile as the placement on the hair can differ per client. Heffy Wheeler, owner of Hx Hair, states: “It can be something that’s done underneath, a quarter at the front, or split down the middle… we can adapt our techniques whilst putting our own spin on it and creating a truly individual look.” Other adaptations of the dual tone hair colour include dip dye, colour panels, flashes and streaks, so the look can be bold or subtle.
Source: https://www.hji.co.uk/hair-trends/overview-ofthe-gemini-hair-trend/