1 mins
WELCOME
Let’s be honest, it’s been a tough couple of years for the global economy. The salon and spa industry, a vital segment of the wellness and hospitality sector, has faced significant challenges in the wake of the Covid-19 pandemic and other global events.
As we step into 2024, several trends and factors shape our industry’s landscape.
Changing lifestyles and a healthy focus on holistic well-being is pitted against a decrease in disposable income and discerning clients who care about ethical and sustainable business practices.
According to some of the latest research and analysis of trends (see https://hospitalityinsights.ehl.edu/global-spa-trends and https://www.mordorintelligence.com/industry-reports/spamarket for detailed reports), clients are looking for ways to ease and manage stress that impacts on mental and physical wellness. The perception of salon and spa treatments as self-improvement investments is a reality and wellness services are an integral part of self-care routines.
Spas and salons now provide non-invasive treatments. In this issue, we look at multi-functional energy-based devices that offer just that – innovation, adaptability, and affordable solutions to expand any business offering.
We bring you advice through our experts and some of the top tertiary educators available in our industry. They offer practical steps to help you move forward in 2024 with a renewed emphasis on holistic wellness and personalized experiences for your clients.
So with this in mind, remember to book out your diaries for the following conventions at Gallagher Convention Centre: Aesthetic Medicine Johannesburg Convention on 7-8 June 2024; the World Spa & Wellness Johannesburg Convention and the Salon International Joburg Expo on 1-2 September. In Cape Town, we will host the Professional Beauty Cape Town Expo on 13 May 2004 at the CTICC. Email info@professionalbeautyorg.za for more.
Helena Raats Freelance Writer