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Founder Sonette Streamlines Focus on Simplicity in 2024, Announces Closure of Skin iD to Expand Skinfundi.com

In a strategic move for 2024, Sonette, the visionary founder behind Skin iD, Skin iD Lifestyle Products, and Skinfundi.com, announces a dedicated focus on simplicity and a major expansion plan for the year.

After careful consideration, Sonette has made the decision to close Skin iD, allowing her to channel her energy into enhancing and broadening the offerings of Skinfundi.com. The shift is part of a holistic approach to streamline operations and concentrate efforts on making skincare more accessible to a global audience.

“I believe in the power of simplicity, and 2024 is all about embracing this philosophy. The decision to close Skin iD was not taken lightly, but it positions me to reach more people globally through the expanded offerings on Skinfundi.com,” shared Sonette.

Throughout 2024, Skinfundi.com is set to undergo a transformation with the introduction of a larger NFT collection, live educational skin webinars tailored for professionals, an expansion of postgraduate workshop offerings, and the introduction of personally endorsed skincare products by Sonette.

While Skin iD closes its doors, a small skin studio will remain in the heart of Sandton, focusing on providing chemical peels and micro-needling treatments. The studio will emphasise addressing acne concerns and preventing aging, embodying Sonette’s commitment to simplicity and efficacy.

Sonette welcomes inquiries and further discussion about the transition. For more information, please contact Sonette directly at 083 250 5111 or via email at sonette@skinfundi.com or sonettedonker@me.com.

This article appears in Professional Beauty Jan/Feb Issue

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This article appears in...
Professional Beauty Jan/Feb Issue
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