Redefining MASCULINITY

In the last decade, men pursuing aesthetic treatments as well as non-invasive procedures have emerged as a growing trend.

The American Society of Plastic Surgeons (ASPS) reports that the society has seen a growing presence of men pursuing plastic surgery.

ASPS provides some insight into the shift of perspective among men (Redefining masculinity: The growing appeal of plastic surgery among men | ASPS). One reason is because we are living longer and would like to remain looking young for as long as possible. Another reason is that it has become more socially acceptable for men in recent years to pursue treatments to regain or retain their youthful looks.

Male wellness

Apart from traditional surgical procedures, many men are drawn to non-invasive procedures that include fillers, microneedling, ultrasound, and laser. As is the case with women, demand for treatments that have minimum downtime is becoming more popular. Skin-tightening treatments are becoming better, safer, and faster, ASPS reports.

The growing market for treatments for men gives therapists and salons the chance to grow and add diversity to their client base. However, motivating men to visit the salon can be challenging.

Outdated ideals of masculinity are making way for more contemporary ones that include skincare, make-up, and hair removal. Gender neutrality in fashion and beauty is another rising trend helping to pave the way for inclusivity.

Historically, the focus of the male gaze has been on women, but it is now shifting inward, with a greater emphasis on the male market. This shift is a result of positive attitudes towards male treatments and the growing pressure on men to maintain their appearance. As is the case with women, prevention is easier to repair, and starting procedures earlier ensures that clients look younger for longer.

Thalgo

Social media and dating apps have also contributed to the trend to looking better. The hypervisual nature of interacting online supports the growing trend to see men looking their best.

Beard care, make-up, and hair regrowth products are all areas where men invest more than before. Skincare remains one of the most popular types of beauty care products for men.

Skincare focus

Products tailored to individual skin types and concerns, leveraging technology and professional care, are part of the shift towards proper beauty care for men. Men often lack the understanding that maintaining youthful appearances requires maintenance, unlike women, who are accustomed to it.

The Reuzel Refresh and Restore Skincare for men includes a calming, hydrating face moisturiser that works on all skin types. It boosts antioxidant activity while also brightening and moisturising the skin. The Intensive Care Eye Cream helps reduce the appearance of dark circles under the eyes. It is quick-drying and non-greasy.

The Reuzel Clean and Fresh Shave Butter is an ultra-slick formula that naturally conditions and moisturises your skin for a super-close, knick-free shave. Shave Butter softens the hair first for an easy glide shave. Specifically designed to address dark circles, dull skin, puffiness, and the formation of crinkly lines in the corner of the eyes, the SIX Men’s Firming Eye Gel is a power-packed product. Peptide-rich formulation to boost collagen and elastin in the skin, the first line of defence against wrinkle formation, and rice protein that is full of amino acids that moisturise and act as an anti-irritant.

The Men’s Beard Oil is a two-in-one nourishing formulation with all the must-have ingredients that will smooth and condition your beard and skin. With the addition of vitamin E, the skin will feel softer, and you will notice that it significantly reduces the formation of wrinkles. Good for the skin and beard.

The SIX Men’s Refreshing Scrub eliminates dead skin cells, unclogs blocked pores, and removes dirt and grime for fresh, new skin. The skin replenishes lost moisture with this creamy jojoba enriched formulation. The scrub is a mechanical exfoliator that contains biodegradable pumice particles, a finely ground, naturally occurring rock. It is suitable for all skin types, except sensitive and acne-prone skin. It is so simple, quick, and easy to use in the shower up to three or four times a week.

The Men’s Moisturising Cream from SIX is a two-in-one soothing moisturiser with after-shave skin softening and anti-shine properties.

With apple extract that acts as an anti-inflammatory and antioxidant, retains skin moisture, elasticity, and protects the skin from both environmental and free radical damage, this moisturiser also doubles up as an after-shave skin softener. The Men’s Shaving Face Wash is a versatile cleanser that addresses two needs at once. It is a deep cleanser with beard-softening properties for a smooth and gentle shave. It also has anti-inflammatory, healing, and repairing properties that are essential to maintaining your skin in your daily routine.

Upper Klamath Lake in Oregon, USA, a unique and preserved ecosystem, provides the core ingredient for Thalgo Men from Thalgo la Beauté Marine. This high-altitude region provides the perfect environment for harvesting Aphanizomenon Flos Aquae, a remarkable microalgae known as Klamath. Like Spirulina, Klamath boasts unparalleled revitalising qualities that promote cellular renewal, effectively combating signs of ageing.

This natural marvel ensures that Thalgo Men products deliver profound and lasting benefits to the skin. The inclusion of Klamath microalgae in Thalgo Men products is a game-changer in skincare technology. Thalgo Men provides a defence against the stresses of daily life, ensuring that your skin remains healthy, energised, and resilient.

Thalgo’s commitment to environmental responsibility is evident in its ingredients and packaging. The packaging is made from recyclable plastic, with 50% post-consumer recycled plastic. The cardboard boxes are sourced from sustainably managed forests and printed with plant-based inks.

With Thalgo Men, you can embrace the best of the ocean’s energy and richness, achieving a healthy, revitalised complexion with ease.

The SpaMan range is formulated especially for thicker male skin with a careful selection of ingredients. SpaMan’s Mens invigorating shower gel is a biodegradable body wash uses the power of aroma to awaken the senses whilst leaving your skin clean and smooth with its gentle sulphate free formula.

The Mens Body Scrub is a coarse scrub using 100% natural pumice that effectively removes dead and dry skin and is a biodegradable exfoliant particle. Your skin is refreshed and invigorated with a circulation boost. Packed with active ingredients, jojoba oil to moisturise, witch hazel to reduce inflammation and lemongrass oil to aid in removing impurities and detoxify.

The SpaMan Muscle Relief Gel is a strong menthol gel that instantly relieves aching muscles with an intense cooling action. Packed full of nature’s most powerful antiinflammatory and anti-bacterial ingredients to ease tension, heal bruising and calm the senses.

Butcher’s Broom speeds up blood circulation and scavenges free radicals. You won’t be able to live without this intensely refreshing and energising massage.