INDUSTRY NEWS
Only a low percentage of women find beauty inclusive and representative, says study
Photo by PICHA Stock from Pexels
According to a new report from DREAM (Driving Racial Equality in Aesthetic Medicine), just 17% of women surveyed believe that racial beauty is accepted by society.
The ‘Forces of Beauty’ report surveyed 4,000 women, aged between 21 and 65, about what inclusive and representative beauty looks like today, with a focus on how Eurocentric ideals affect women of colour.
According to the survey, one in four Black, Hispanic, and multi-racial women believe society’s standards of beauty are racist.
It also revealed that just over half (52%) of women agree that ‘anyone can be beautiful’, despite only 11% of women saying that society makes them feel beautiful.
“We need to create a candid dialogue about racial representation and perceptions within our aesthetics community,” said Jonah Shacknai, executive chairman of skinbetter Science, which developed the report with Allergan Aesthetics.
Carrie Strom, senior vice president at AbbVie and president of global Allergan Aesthetics, added, “Historically, the industry hasn’t included all women in its definition of beauty. As industry leaders, our goal is to create a more equitable beauty and aesthetics industry that focuses on diversity, representation, and inclusion.
“That is what Forces of Beauty is about, impacting change and creating a space where the origins of beauty are honoured, the definition of beauty is vastly expanded upon, and where uniqueness is the standard.”
The report will be brought to life through a video series produced by Shutterstock Studios, featuring four women sharing their stories and experiences. (Source: https:// professionalbeauty.co.uk/site/newsdetails/do-uk-womenbelieve-racial-beauty-is-accepted)