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Indulge your dry hair this winter with Kérastase Nutritive range

Kérastase is excited to unveil the revamped Nutritive range. This new formulation is crafted to combat dryness effectively, offering deep replenishment, intense hydration, and renewed vitality for your hair.

As the chill of winter settles in, Kérastase provides the ultimate nourishment for hair with the enhanced Kérastase Nutritive range. This collection is designed to meet the specific needs of women grappling with dry hair during the harsh winter months.

Kérastase has long been at the forefront of haircare research, delving deep into the complexities of dryness that plague various hair types, especially during the winter. Through meticulous study, Kérastase has pinpointed nutrient deficiency as the primary culprit behind dry hair,

identifying three critical stages:

Stage 1: Scalp

Insufficient proteins, fatty acids, and vitamins contribute to a dry, irritated scalp prone to discomfort.

Stage 2: Lengths

Lack of essential nutrients and a weakened protective shield lead to rough, lackluster hair.

Stage 3: Ends

Nutrient deficiencies and damaged cuticles result in brittle, split-prone ends.

Dry hair in winter results from damaged cuticles that lead to the loss of crucial proteins and lipids, causing visible effects like roughness, dullness, and fragility. This issue stems from a combination of internal and external factors:

• Internal factors: Some individuals naturally have lower oil production, which hampers the formation of a protective film on the hair. This genetic predisposition requires consistent nourishing care to replenish the missing oil and retain moisture in the hair.

• External factors: Winter elements like frequent combing, exposure to UV rays, heat, cold, and chemical treatments exacerbate dryness by damaging the cuticle and depleting essential proteins and lipids. This leads to difficult-tomanage hair, split ends, and a lacklustre appearance.

The complete ten-piece line is meticulously crafted to provide unparalleled care for all types of dry hair, from the scalp to the ends. With a focus on combating the harsh effects of winter, including dryness, brittleness, and lackluster appearance, these products offer a holistic solution for nourishing and revitalising your locks.

The Kérastase Nutritive range is available from leading hair salons or Superbalist.

This article appears in Professional Beauty June Issue

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Professional Beauty June Issue
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