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Pureology’s award-winning strength cure range returns to South Africa
Hair care brand Pureology is excited to announce the return of its bestselling and internationally acclaimed Strength Cure range to South Africa. Known for its ability to fortify and repair damaged hair while providing colour protection, the Strength Cure range has garnered recognition worldwide.
“We are thrilled to bring back the Strength Cure range to South Africa, offering our customers a powerful solution for repairing and fortifying their hair,” said L’Oréal Professional Products Division general manager David Bolon. “With its proven effectiveness, luxurious fragrances, and commitment to sustainability, the Strength Cure range exemplifies Pureology’s dedication to providing high-quality hair care products.”
Crafted with a focus on plant-based ingredients and luxurious fragrances, the Strength Cure range features the potent plant-based protein
Keravis, which strengthens hair strand. Additionally, the range is infused with the antioxidant, Astaxanthin, renowned for its repairing properties, making it an ideal choice for those seeking to revitalise their hair.
One of the standout features of the Strength Cure range is its captivating fragrance profile, combining the sweetness of raspberry and peach with the freshness of water flowers, creating an invigorating and revitalising experience with every use. Using the Strength Cure range offers numerous benefits, including:
• Repairing damage and fortifying hair strands
• Enhancing strength and softness
• Protecting hair from future damage
• 100% vegan formula
• The patented Antifade Complex® provides color protection.
The Strength Cure range includes
Strength Cure Shampoo and Strength Cure Conditioner.
The shampoo is a gentle, rich-lather shampoo that fortifies and helps repair damaged, colour-treated hair. All hair types and textures can use this shampoo, which effectively repairs damage from heat styling, physical wear and tear, or overprocessing. The conditioner complements the shampoo by fortifying and repairing damaged, colour-treated hair.
The Strength Cure’s innovative products are now available at select salons and online retailers.